Tokugawa Tsunayoshi (February 23, 1646 - February 19, 1709) was the fifth shogun of the Tokugawa shogunate. During his regime (1680 - 1709), he promoted the Neo-Confucianism of Chu Hsi. Late in his administration, he came to be obsessed with protection of animals, particularly dogs, since he was born in the year of the dog in the Chinese calendar. In 1687, he issued the Shorui Awaremi no Rei, an order prohibiting the killing of animals and establishing an administrator of animal protection. Tsunayoshi appointed Yanagisawa Yoshiyasu to head the administration. Later, he set up kennels for feeding and boarding as many as 100,000 dogs. This resulted in his being known as the "Dog Shogun". Tsunayoshi's nephew, Ienobu, became shogun following his death.