I did some more thinking about feature article versus technical writing experiences. In technical writing, especially user manuals and online help, you're leading the reader thruogh a series of exercises which cover action/result statements. No opionions are expressed. The author's voice isn't very pronounced.

In a feature article, you'll taking the reader by the hand and leading him/her not from action to result, but from ideas to conclusions.

Techniacl writing documents an existing problem, and, in stuff I do in general, doesn't provide a conclusion (unless you include 'that's the way the thing works').

Has this been any one else's experience?